Sustaining Citizenship and Civil Society
Sustaining citizenship and civil society means representing Britain's values in a way that coincides with representing Britain's society in a clear and concise manner.
Promoting Education and Learning
Promoting education and learning means broadcasting a programme whose main topic is education in a positive and interesting way.
Stimulating Creativity and Cultural Excellence
Stimulating creativity and cultural excellence means programmes outside of the UK and acknowledges different cultures.
Representing the UK, It's Regions, Nations and Communities
Bringing the UK to the World and the World to the UK
This means that the BBC are reporting stories from the rest of the world to the UK and stories from the UK to the rest of the world.
Promoting Communication, Technology and Service
This means that the BBC will do it's utmost to make the UK aware and new and emerging advances in communication, technology and services.
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